The Wonder Journey

What started as a dream became a beauty brand loved by thousands of women across the world.

Take Me To Wonder was created with one vision: to make women feel confident, beautiful, and empowered through products that are not only effective, but unforgettable.

Founded by Alice Abdel Aziz in 2017, TMTW was born from years of passion for beauty, fashion, and creativity. From social media to entrepreneurship, Alice transformed her love for aesthetics and self-expression into a fast-growing beauty brand recognized across the Middle East and beyond.

Recognized by Forbes among the Top Women Behind Middle Eastern Brands, Alice continues to redefine what it means to be a modern entrepreneur, inspiring women to dream bigger and create fearlessly.

From our viral Wondertan to our cult-favorite lip oils and beauty essentials, every product is created with attention to detail, innovation, and love. We believe in creating hero products - products that become part of your everyday routine and make you feel your best.

At TMTW, it has never only been about beauty. It's about confidence, ambition, femininity, and building a community where every girl feels seen and empowered.

Today, TMTW continues to grow globally while staying true to its roots: bold ideas, creative packaging, quality formulas, and a little touch of wonder in everything we do.